Brand identity design for businesses that want to be remembered.
I design complete brand identities — strategy, logo, visual system and guidelines — for businesses in Egypt, Saudi Arabia and the UAE that want to look as good as they actually are.
A logo is a moment.
An identity is a system.
A strong identity makes your business easier to recognise, easier to understand and easier to choose — whether it appears on packaging, signage, a website or a social post.
Brand identity design turns strategy into a practical visual system: one clear idea, expressed consistently across every touchpoint your customers see.
Brand Identity Design in Cairo, built to work everywhere..
Every project is scoped to what your business needs. Tap any service to see what you actually receive.
Brand Strategy
Positioning, audience, personality and messaging — the thinking that makes every design decision easier.
Logo Design
A distinctive logo built for clarity, memorability and long-term use — not just for today’s trend.
Visual Identity System
Colour, typography, patterns, imagery and graphic elements that make the brand recognisable without the logo.
Brand Guidelines
A practical guide so your team, printers and agencies apply the brand consistently — long after the project ends.
Brand Applications
The identity brought to life on the touchpoints that matter for your business.
Rebranding
For established businesses that have outgrown their look — keeping the equity you’ve built while fixing what holds you back.
A brand built to work in the real world.
Not just a set of good-looking files. You leave with a clear, usable identity system designed to stay recognisable and consistent as your business grows.
Clear Positioning
A focused brand direction that makes it easier for the right audience to understand what makes your business different.
Distinct Identity
A recognisable visual language with a logo, colour, typography and graphic elements that feel specific to your brand.
Consistent System
A flexible identity that stays coherent across packaging, social media, signage, presentations and digital experiences.
Ready-to-use Assets
Organised final files and practical brand applications prepared for the channels your business actually uses.
Brand Guidelines
Clear rules that help your team, partners and suppliers use the identity correctly long after launch.
Brands built, not just designed.
Drag to explore a few identity projects — each one opens the full case study.
Built for businesses at a turning point.
Brand identity design makes the biggest difference when something is about to change.
Launching something new
Start-ups, new restaurants, cafés and products that need to look established from day one.
Outgrowing your look
Growing businesses whose brand no longer matches the quality of what they sell.
Entering a new market
Egyptian brands expanding to the Gulf, and Gulf businesses looking for a dedicated brand designer.
Based in Cairo.
Working across Egypt & the Gulf.
Brand identity design for businesses in Cairo and Alexandria, with projects supported remotely across Saudi Arabia and the UAE — including Riyadh, Jeddah, Dubai and Abu Dhabi.
Questions, answered.
What does a brand identity design project include?
Usually brand strategy, a logo with its variations, a visual identity system (colours, typography, graphic elements, imagery style), brand guidelines and the key applications your business needs — such as packaging, social media templates or signage. Each project is scoped to your needs, so you only pay for what you’ll use.
Do you only design logos?
I do design standalone logos, but a logo alone rarely solves the real problem. A complete identity gives you a consistent system that works across every touchpoint — and that’s what makes a brand recognisable.
How long does a brand identity take?
It depends on the scope — a focused logo project is faster than a full identity with packaging and guidelines. You get a clear timeline with milestones in the proposal before we start, so you always know what’s next.
Do you work with clients in Saudi Arabia and the UAE?
Yes. I’m based in Cairo and work with clients across the Gulf through a remote-friendly process: video calls, shared presentations and digital delivery of all final files.
Can you design bilingual Arabic and English identities?
Yes. For brands in Egypt and the Gulf, I design logos and identity systems that work in both Arabic and English, so the brand feels consistent in every market and language.
Can you rebrand an existing business?
Yes. Rebranding starts with an audit of what you already have, so we keep the recognition you’ve built and fix what holds the brand back. See the EL Karma project for an example.
How much does brand identity design cost?
Pricing depends on the scope, deliverables and number of brand applications required. Once I understand what your business needs, I’ll provide a clear proposal covering the recommended scope, timeline and cost before any work begins.
Let’s build a brand
people remember.
Tell me about your business and where you want it to go. I’ll come back with clear next steps.